Engagor

An overview of all changes in Engagor 3.0

Jurriaan Persyn — Thu, 19 Apr 2012 11:15:10 +0000

Earlier this week we launched Engagor 3.0. If you want a quick overview of what this version is about, check the original announcement. This blog post is for those who want to dive deeper into everything we’ve changed; we’ll share the little details of why we’re so excited about this release.

A new look

Engagor now sports a design that is more user-friendly and just looks better. The new design makes full use of the available screen space and advances Engagor to an application-like tool.

We’re using responsive design techniques to make the web app look great on your desktop, but also on tablets and other mobile devices.

What has changed?

Improved topic setup and filtering options

You no longer have to worry about OR’s, AND’s or parentheses in your topic setup or when filtering your inbox and statistics.
In Engagor 3.0 we introduce the flexible ‘visual search’; Each row equals a filter condition that the mentions have to meet. This new interface enables you to set up complex filters in a straightforward and structured way. Moreover, when you apply a certain combination of filters, you can save this search to reuse it later.
These advanced filters can then be applied to every single statistics page within Engagor.

An example? Getting a list of influential people from Belgium, that have less than 1000 followers and have spoken about you with a negative sentiment. Another one? Getting a breakdown of the time of day and day of week when people are active on a certain Facebook page.
And that’s just two of the possibilities; we’re eager to find out which inventive filters our clients can come up with. Oh, and of course filtering is super quick and results are realtime.

Restructured Inbox

We’ve reworked the inbox so you get quicker to those messages that are important to you. In the left-hand column you pick which topics you’re interested in, and apply any other filter you want: sentiment, source, tag, type…
If people are talking about you or your topics this very moment, you’ll see those new mentions popping up in your inbox in realtime.

What is new?

Workflow Automation

In what we call our ‘workflow engine’ you can trigger custom actions when new social mentions (that match certain filters) are found. As you can imagine, this is a very powerful feature.
Actions you can trigger include sending an email notification or assigning a mention to a team member. This way you can, for example, identify new sales leads by assigning mentions about your competitors directly to the sales team, or escalate peaks in negative mentions more quickly by sending real time email notifications for them.
With this feature we allow you to automate your social workflow to make sure the right mentions are handled by the right people!

Instagram support

We have added full support for monitoring photos, comments and likes of the hip photo sharing service Instagr.am. We offer graphs showing the evolution of followers and interactions of Instagr.am profiles, allow you to compare the performance and identify popular photos and Instagr.am users.

Inbox Usage Statistics

If there’s several people in your team using the workflow tools we offer in our inbox, we’re making statistics available of which agents did what, to make it easier for you to stay on top of how your online customer support is performing.

Full-screen view

Simply press F, on any page, to go to a beautiful full-screen view that shows only your statistics. (Press H to have a look at the other available keyboard shortcuts.)

Save searches/filters to re-use

Do you often filter your statistics or an inbox for certain filters relevant to your industry or for reporting? Save time by saving your filter configurations. Set up your desired filter, click “save search”, give it a name, and the next time you can pick your advanced filter with a single click from a dropdown.

New Statistics for the Data Crunchers

An overview of top users interacting with your (competitor’s) Twitter account.
An export of influencers now also contains the number of followers a Twitter account has.
If you link a LinkedIn group to a topic, you can access separate statistics about this group in Insights.
Support for detecting influential people on LinkedIn, Foursquare and Instagr.am, next to Twitter and Facebook.

Improved Moderation of Facebook Pages

It’s now become easier to moderate your different Facebook pages all at once. Apart from commenting or liking posts directly from within our tool, we have added support for moderating both wall posts and users on your pages.

Up-to-date support for Facebook Timeline

Engagor fully supports the new Facebook Timeline and can also monitor private messages users can now send to your pages, allowing you to answer any incoming messages you might have.

New Settings

Deleting data from your topics is improved, so you can more easily filter out any noise you might have.
You can choose to enable or disable automatic sentiment analysis. This allows you to choose between getting a broader view or a more accurate view of the how people are talking about your subjects. (Now Engagor learns from any changes to sentiment you make manually.)

Engagor API Closed-Beta Programme

From today we’re starting to offer an OAuth REST API in closed beta with a few selected partners. Through the API you can leverage your social data and Engagor’s insights in your own application or website. If you would like to enroll in the beta-program, contact us through support@engagor.com.

Thanks to all testers and feedback

This new version of Engagor has been beta-tested over the last few weeks, and we have to thank everyone who took the time to get to us with their feedback and bug reports. We had some very enthusiastic mails about this revamp of Engagor from early adopters and hope you’ll like it too.

We hope we have convinced you of Engagor’s strength with all these changes and additions. We work hard to be the perfect partner in your social media monitoring and management.
If you are interested in an account, sign up for a free trial or get in touch through support@engagor.com if you’d like a demo.

We proudly present: Engagor 3.0!

Lien Brusselmans — Wed, 18 Apr 2012 02:00:40 +0000

The past couple of months we’ve been working very hard behind the scenes of Engagor and we’re tremendously happy to launch Engagor 3.0 today! We’ve made a bunch of changes as well as adding several new features to satisfy our users’ needs. Let’s zoom in on four of them.

Engagor looks better! We’ve evolved to an application-like tool that’s easier on the eye and easier to use. Filtering your Inbox to see exactly those mentions that you’re interested in, has never been this simple. In the lefthand column you can now choose the topics you wish to see and apply several main filters: profile, sentiment, source, type and tag. Want to drill down even further? Use the new ‘visual search’!

The visual search. Although setting up simple queries with Engagor was already straightforward, making it more complex always involved a struggle with OR’s, AND’s and parentheses. That’s why Engagor developed the visual search in which you can easily add filter conditions and change them to fit your needs. This interface is now used for the keyword setup as well as the search field throughout the tool.

Separate LinkedIn statistics? Check. Separate Instagram statistics? Check. If you link LinkedIn groups or Instagram users to a topic, you will now have access to individual Insights pages for each of these platforms.
Workflow engine. The visual search is already very powerful on its own but it gets even better. In what we call our ‘workflow engine’ you can link certain filters to certain actions. As you can imagine, this is a feature with much potential. For example, you can enable an email notification every time the number of mentions reaches a predetermined level. Another possibility is to automatically assign mentions to certain users. You can, for example, use this possibility to identify new sales leads by assigning mentions about your competitors directly to the sales team. Make sure the right mentions are handled by the right people!

For a complete overview of all the Engagor features, you can visit our features page. If you’ve become curious, sign up for a free trial account to check it out yourself!

Telenet pushes the right button!

Lien Brusselmans — Thu, 12 Apr 2012 14:58:51 +0000

To promote their launch as a new TV channel for Telenet customers, TNT published a viral video yesterday.

The video has already been watched over 4.000.000 times in only two days and causes lots of buzz on the internet! Our events graph made it very clear that something was happening online!

One click on the red bar immediately showed us what all that buzz was about.

Both yesterday and today Telenet stands out from its direct competitors with this viral video.

Apart from going viral, the campaign is also working wonders with Telenet’s reputation. It has generated more positive mentions than on any other day this month!

Want to keep track of how your own campaigns are doing online? Start using Engagor today with a 10-day trial account!

How can brands use Pinterest?

Lien Brusselmans — Tue, 03 Apr 2012 14:35:31 +0000

My first impression when exploring Pinterest: “Cool! Women’s magazines combined into one single platform!” So I started following some pinners about (I plead guilty) rather feminine subjects: clothing, beauty, crafts, photography, decoration… I have to admit: it’s quite addictive . Nevertheless: Pinterest isn’t planning on keeping their audience this narrow. It’s not just women they want to reach: they aim at a much wider range of users and it appears that they’re succeeding!

Yet another social network? Yes and no. No need denying that this is indeed a new social platform but it clearly differs from the (most popular) existing ones. Twitter is mainly based on text. Facebook focuses on a combination of text and pictures/videos. Pinterest revolves around pictures. As a user you create several dashboards and (re)pin pictures to it. In today’s society, information overload makes a picture pinboard very attractive. Many people work with words all day long: read the newspaper, read reports, create reports, read and write emails… After all this reading, Pinterest offers a welcome distraction.

Ok, it’s fun. Ok, it’s different. But what’s the added value for brands? For some companies and organizations, creating a Pinterest account is a logical step: clothing companies, decoration brands, internet shops… Companies that don’t sell tangible things face a bigger challenge. Nevertheless, creating a Pinterest account for your brand can pay off. Here are some of the benefits:

It makes your brand more personal. You can pin your own products, pictures about your industry, pictures that fit your brand’s image… Windows provides us with a very good example in this case. Look at how they describe their pinboard!

It can raise your audience’s interest. As said before: the amount of words we process each day can be quite overwhelming. Pinterest offers a pleasant variation in this information stream.
Last but not least: you learn to be more creative. Faced with the challenge of using this new platform, you think about ways of visually attracting your audience. I really love the way The Wall Street Journal organises their pinboards. They call it: ‘a visual read of the Journal’. A short selection of pinboards they’re sharing: WSJ Front Pages, WSJ. The Magazine, WSJ Adventure and Travel, WSJ Real Estate… One board I find very fascinating is ‘Quotes‘, onto which editors pin memorable quotes. If you’re curious about the entire article, one click on the pin guides you to it.

For us this platform is new as well. We warmly invite you take those first steps with us And if you need an actual invite (since for now Pinterest is on invite only), just let us know!

Psst! Want to take a sneak peek at the upcoming Engagor release?

Lien Brusselmans — Tue, 20 Mar 2012 10:38:08 +0000

We won’t start spreading the word yet – we want to filter out all possible bugs first – but if you want, you can already test the new Engagor’s beta version! We’ll give you a detailed overview of all the new features with the official release, but we can already tell you a few things:

Engagor has a new look!
We’ve improved our topic set-up and made it easier to filter down the mentions.
Your Inbox has become more user-friendly.
We’ve added a bunch of new/updated features to make life easier for you and to further improve the Engagor tool. More about these with the official release, so keep an eye on our blog.

Check it out, try it out and if you encounter any problems: let us know!

Go to the beta!

A boost in professional opportunities: LinkedIn’s ‘I to the We’

Lien Brusselmans — Thu, 15 Mar 2012 10:34:38 +0000

It sounds a bit weird but the wording perfectly captures the idea behind it. The “I to the We”-concept was coined by LinkedIn co-founder Reid Hoffman in his book “The Startup of You” (co-authored with Ben Casnocha). On LinkedIn it’s not only important ‘who you know’, but also ‘who the people in your network know’. That’s how it works: I to the We!

According to Manu Sharma from LinkedIn, the average LinkedIn member can get in touch with 9,000 people via their second degree network. As your network grows, your career opportunities grow with it. Research brought to light that 20% of the people moving on to another career, did so in an organisation where they already had connections through their (second degree) LinkedIn network.

Expanding your network also works for jobseekers. If you’re looking for a job, it might be wise to invest in your LinkedIn network. The data revealed that people with a growing network were 30% more likely to find a job than jobseekers with a static network!

LinkedIn already made our professional life easier, the infographic shows that it’s also boosting our professional opportunities.

Every 0,812 seconds “Kony2012″ pops up online

Lien Brusselmans — Fri, 09 Mar 2012 11:15:49 +0000

Kony 2012? If you haven’t heard about this campaign by now, you’ve probably lived without computer, television or radio for a couple of days. “Kony 2012″ is everywhere. Yesterday Engagor started monitoring the campaign through a very straightforward set of keywords and by connecting the campaign’s Twitter and Facebook account to this topic. One thing has sure become clear: all around the world people are continuously talking about it.

But what is this all about? On Monday March 5th nonprofit organization Invisible Children launched a 30-minute documentary video calling for the arrest of Ugandan rebel leader Joseph Kony. In four days’ time the video went viral, thus making it a very interesting case to start monitoring with Engagor.

Here are some interesting facts we found out about:

Every 812 milliseconds someone mentions the campaign in a tweet, retweet, Facebook post, blog post, forum post or news article.
Invisible Children already tweeted about “Kony 2012″ 214 times, reaching almost 11 million people. Souljaboy, an American rapper, only needed 20 tweets to reach an audience of over 68 million! That’s ten times less tweets to reach six times as many listeners.
Stars were encouraged by their fans to help spread the message. And that’s what they did. Engagor shows us Zayn Malik (member of the UK band One Direction), Yung Chow (American rapper), Rihanna and P Diddy are the most popular Twitter accounts (most retweeted) in this campaign.

Apart from the Twitter/Facebook accounts receiving most retweets/likes, Engagor also monitors which accounts are most often mentioned/commented on with regard to their tweets/posts about the topic. In this case, the Youtube Twitter account is in pole position, followed closely by Justin Bieber, Lady Gaga and Oprah.

Will this be the first in many campaigns that goes viral in only a few days’ time? If so, Engagor will be there to provide you with some interesting background information about it. Start your own Engagor account today!

Twitter expands its audience: now available in four right-to-left languages

Lien Brusselmans — Thu, 08 Mar 2012 10:13:03 +0000

Twitter is all about language and language can be very complex. The omnipresence of languages like English or Spanish might make us forget that not all languages are written from left to right! Arabic, Farsi, Hebrew and Urdu are spoken by over 450 million people around the world and written ‘the other way around’: from right to left.

Twitter is now available in these four languages, something that’s been made possible in record time thanks to the hard work of a group of volunteers joined in the Twitter Translation Center and the efforts of the engineering team who made it possible to write tweets in both left-to-right and right-to-left scripts, without messing up hashtags or numbers. They even made it possible to combine both scripts in one tweet without causing any problems.

It was not until January 25th that Twitter added Arabic, Farsi, Hebrew and Urdu to the languages in its Translation Center. Volunteers from all over the world - including a Saudi blogger, Egyptian college students, a journalist at the BBC, IT professionals in Iran and Pakistan, an Israeli schoolteacher, the co-founders of the grassroots #LetsTweetInArabic campaign, academics specializing in linguistics, and teenagers in Lebanon - immediately started translating Twitter into these four languages. It’s touching to learn how some of the volunteers live in regions where Twitter is officially blocked and yet put a lot of time and effort in trying to make it accesible for their communities, without any guarantee they will ever have (official) access to the site.

Engagor also acknowledges the importance of languages: we support over 160 languages, including the four Twitter now included in its package. Whatever language you use on Twitter, Facebook, blogs, forums and news sites: chances are very high we’ll we be able to process it. For those people who don’t speak that many languages: we always offer an automatic translation into English.

How social media gives consumers a voice

Lien Brusselmans — Fri, 02 Mar 2012 13:00:54 +0000

In May 2011 Versace and Armani got some very bad publicity when a report was published on designer denim and silicosis-poisoning. Turned out 1 in 2 Turkish workers showed symptoms of this incurable disease after inhaling the softener for 6 months. The public expressed their indignation through Facebook and Twitter and got what it wanted: within a month Versace and Armani openly condemned sandblasted jeans and banned it from their lines.

This is only one example of the immense power consumers have in these modern times. Social media act as an amplifier for the public’s voice, making sure brands can’t possibly ignore it. Frugal Dad created a – rather long, but really interesting – infographic on some of the most incredible social consumer victories up until now. No doubt many others will follow in the future.

Source: http://frugaldad.com

Image credit: www.liveeco.co.za

How to get the most out of your Facebook brand timeline

Lien Brusselmans — Thu, 01 Mar 2012 15:02:20 +0000

From now on it’s not only possible to check your friends’ biography on Facebook, you can also look into a brand’s history. Go back in time to see how it all started, feel nostalgic watching old photographs, read all about a brand’s success story! Of course, the pages timeline also brings along some great advantages for the brands themselves. Mashable lists some big changes every marketer should know and understand. These are the main conclusions:

Increase interaction and engagement with your audience by posting behind-the-scenes activities, exclusive updates and promotions. Carefully set up your milestones (those in the past as well as the new ones) to craft your brand’s history and stimulate conversations.
Carefully consider your cover photo and the three above-fold tab apps, knowing these are the first things everyone will bump into when visiting your brand page.
While marketers will probably mourn the disappearance of a default landing page, Facebook compensates this through the possibility of adding pins on top of your page. These pins can be anything you’d like to put in the spotlights: images, links to articles, brand values…
The new Facebook brand timeline also makes it possible to send and receive direct messages with users. Needless to say this creates great opportunities for your customer service and marketing strategy!

You can’t ignore the fact that social media acquire more and more importance when it comes to engaging with your brand’s users. On March 30th all Facebook pages will automatically switch to the new timeline look, but of course you can already start preparing your brand’s timeline and publish it any time you want. At least, that’s what we did!