No need to go through all the analytics every day if you activate the Daily or Weekly Reports. These will be sent by email in the morning, to read through them together with the morning papers!
When the heat is on, you want to know where, when and why it's burning, as quickly as possible. Configure when you want to receive email notifications: whenever there's a new mention, whenever there's an unusually big number of mentions in 15 minutes, whenever a certain filter applies, etc.
Every filtered topic or Top Conversation has its own RSS feed, that you can track in your favorite RSS reader