Category Archives: Twitter

Engagor Now Allows Photos to be Uploaded to Twitter and Facebook

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We know many of our users will be very happy when learning you can now upload pictures in your Twitter and Facebook posts from within Engagor! Visual content is one of the best ways to engage with your fans and have your fans engage with you. As a social media management tool Engagor allows its users to manage a large variety of social profiles from within Engagor: Twitter profiles, Facebook pages, Google+ pages, Instagram accounts, LinkedIn groups, etc. Sharing text and links was already possible but now users can also upload photos to Twitter and Facebook!

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You can upload pictures both to a tweet and to a status update on your company page. On Facebook pages you typically have several albums and from within Engagor you can immediately choose the album you want your picture to be part of. If required, you can also create an entirely new album.

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Thanks to this new feature Engagor confirms its status as the one and only tool brands need to manage their entire social media activity. No more logging in to 5 different social networks, this can all be arranged from within one and the same social media management tool.

For more practical information on the uploading of photos on Twitter and Facebook from within Engagor, have a look at the related support article.

Twitter Trends for Over 160 New Locations

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Twitter Trends have been around for quite some time and you could already filter them to see country-specific Trends. In some countries, like the US, you can drill down even further and search for Trends in specific cities. Gradually Twitter is adding new countries and cities to the locations you can filter Trends on. Yesterday they introduced Twitter Trends for 160+ new countries including Belgium (our home base, finally!), Greece, Portugal and Norway.

Twitter Trends?

Twitter Trends show you those topics that are rising stars on Twitter. They are determined by an algoritm that is based on who you follow and your location. Twitter Trends help you to easily discover those discussions that matter most to you!

Activate the location-specific Trends

Want to find out which countries are part of the list you can filter on or simply activate those Trends for your own country? On the Twitter homepage you see Trends on the left. Click ‘change’ and find your country in the list. If you can drill down even further, you will immediately get an overview of all cities you can filter on.

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Source: http://blog.twitter.com/2013/04/trends-in-160-locations.html

The Twitter Tone of Voice: Fun, Helpful or Informative?

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Twitter as a marketing tool

At the Social Media World Forum in London this week Bruce Daisley, the UK Twitter Director gave an interesting presentation on how you can use Twitter as a marketing tool. One of the things he focused on is the tone of voice that works for brands.

The tone of voice triangle

Many brands seem to think there is only one tone of voice that really works on Twitter: the fun and light-hearted one. This is definitely not the case. There are actually three tones of voice that you can use and combine. Daisley talks about the tone of voice triangle: fun, help and info.

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He believes you should choose two of these for your own brand. Personally I feel like a mixture of all three is good as well. This is at least how we do it at Engagor. We post informative content on Twitter in the form of tips and blog posts. We also use Twitter for customer service, offering our users help whenever they have questions. Finally we also post fun content from time to time, mostly related to the team and our company. Come to think of it, we mainly share information and offer help through Twitter.

Some good practices

Daisley uses three brands to to illustrate how you can work with these three tones of voice.
  • Samsung focuses on the informative tone of voice and this works great for them. They share interesting information on their products, to educate and help their followers.

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  • Innocent Drinks is really good at the light-hearted tone of voice.

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  • And finally there’s telecom operator 02 that goes for a combination of help and fun. You should just scroll to the replies they give their followers: it never gets boring.

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Key takeaway: being on Twitter as a brand does not mean you have to act funny all the time. The important thing is that you are true to your brand’s identity and that you share content your followers are interested in. Good luck!

Twitter mobile update: enhanced search and web browsing

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2013-03-07 09.50.00Yesterday March 6th Twitter introduced some updates for its mobile app thus streamlining Twitter search as well as web browsing from the Twitter app or the mobile site.

Update for iOS and Android makes it easier to find content. When you search for important Twitter moments, there will often be a top tweet shown on top of the results. This can be of great help given the huge amount of tweets on specific subjects. Scrolling down you get suggestions for related searches, as well as all the recent tweets on the subject.

Update for iPhone and iPad:

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  • Tweets and web browsing When you click a link in a tweet, the built-in web browser will pop up but the tweet itself will remain visible at the bottom of the screen. This way you can read an article or watch a video in the context of the tweet and easily retweet, reply or favorite it. Just tap the page to make the tweet disappear and pull up and down the tray icon to make it (dis)appear again.

  • Autocomplete Twitter has also improved autocomplete to give you more hashtag/user/topic suggestions whenever you search on Twitter or compose a new tweet.
The update can be downloaded from the App Store or Google Play.

Twitter Chooses Next Pope: Football Player or Singer

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As soon as we heard about the Pope’s resignation, we started monitoring all buzz around it. After one day of social media monitoring, we got in more than 1.5 million results. Browsing through the analytics, we bumped upon the most popular pictures on social media. And if it were up to Twitter, one of these three would be the next Pope!

Mario Balotelli – Italian football player

Beyonce – American singer

Tim Tebow – American football quarterback