Life’s a Mess But Pinterest Brings Comfort in Chaos With Rich Pins

Posted on May 22, 2013 by Tess

Along with the rise of Pinterest, my Finder maps became a lot cleaner and my laptop became almost boring with all maybe some day I’ll make this, wow this is beautiful, I’ll save this just in case I never encounter one of the 3 billion pictures of it ever again and other inspiring stuff being moved to an on line Pinterest account. Endless hours of beauty and chaos from any device with an internet connection.

Comfort in pin chaos thanks to rich pins Still, we all need some comfort in that beautiful chaos. Luckily, like every growing kid, Pinterest is learning to organize its stuff. You could already organize your pins in several dashboards and place each of them in existing general categories, but now they’ve also launched rich pins that include more information. This way it will be easier to remember the movie hottie’s name, harder to mess up the recipe for comfort cookies and almost impossible to resist buying those lovely shoes. To start with, Pinterest cooperated with some popular websites to show more information on some pins. This way you can really do something with the pins you see and love. For now, there are three kinds of pins that include this extra information:

Product pins to easily check availability, price and location for things like clothes (yes, my fellow ladies) and furniture and hum, more clothes. Did I mention shoes already? Shoes as well.
Recipe pins to never mistake a teaspoon with a general spoon ever again, to know how high you’ll have to count until it’s done and all serving tips
Movie pins with content ratings, cast members (the talented hotties I told you about!), and more

These rich pins will have a little icon underneath their photo, but will only be visible in the new Pinterest look. Which is already old to us, early adapters, hel-lo.

This should only be the beginning with more types of rich pins coming up the following months. Until then, Pinterest feeds your hunger for organized chaos with the Pin It button that’s now available on some mobile applications, like Etsy, The North Face, etc. Now let’s hope all of our favorite bloggers, brands and shops rush to make rich pins available. So thanks Pinterest. Sleep is a thing of the past.

Track Your Succes on Pinterest With Their Web Analytics

Posted on March 13, 2013 by Lien Brusselmans

Pinterest now offers web analytics for all Pinterest business accounts that have a verified website. This means they have linked their website to their Pinterest account and thus Pinterest can track all pinning activity on the site. Thanks to these analytics companies have a clear idea of which pieces of content people find most interesting.

What analytics can you follow up on?

The Pinterest web analytics are subdivided in four categories:

‘Site metrics‘, where you can follow up on several basic statistics. You can track the amount of pictures that are pinned from your website and the amount of people that are pinning these, more or less similar to Facebook stories and storytellers. Related to this you can also see how many repins these pins generated, how many times they were clicked and how impressions they got.
‘Most recent‘ gives you an overview of the items that were pinned from your website most recently.
‘Most repinned‘ shows you which pins from your site are most successful on Pinterest. This gives you an idea of what type of visual content is most popular amongst Pinterest users. If you want your content to be spread on Pinterest more frequently, you should definitely keep an eye on the ‘most repinned’ tab in your Pinterest web analytics.
‘Most clicked‘ shows you those pins that were clicked most often. Similar to repins, clicks are an indication of which pins are most popular.

How to start analyzing your website’s pins

First, you should switch to the new Pinterest look and make sure you have a verified website. Once this is done, you are ready to access the Pinterest web analytics. Just open the drop-down menu on the right and click ‘Analytics’. You will now see all the analytics we described in the previous paragraph.

Engagor analytics for your company’s Pinterest Account

The analytics Pinterest has launched apply to pins that are pinned from your company website. If you want to track how your company Pinterest account in general is doing, you can use Engagor. Your follower growth, most popular pins (not only those originating from your website) and the total amount of activity are all analytics you can find in Engagor.

Source: Pinterest blog

Engagor support for Pinterest profiles confirms its all-in coverage

Posted on December 6, 2012 by Lien Brusselmans

Launching new social networks while people are already very satisfied with the existing ones, is rather difficult. Pinterest tried and succeeded! We are very proud Engagor now offers support for Pinterest profiles, allowing you to monitor and analyze Pinterest profiles!

Pinterest?

Pinterest is a social network that is unique for its focus on images, whereas Twitter is very text-focused and Facebook and Google+ go for a mixture of text and visuals. Throughout the day, people continually have to process text. Consequently visuals form a welcome distraction. Scrolling through Pinterest feels a bit like flipping through an all-in-one magazine: fashion, lifestyle, home decoration, photography, cooking and much more. You can find more information on how Pinterest works in a previous blog post.

What’s Pinterest’s value for companies?

Some businesses will easily embrace Pinterest as a soundboard for their creative minds: designers, clothing stores, photographers, etc. However, this does not mean the more ‘mainstream’ businesses can not benefit from it. One thing to remember: you should not start using Pinterest in the same way some brands are still using Facebook. Rewarding people for repinning/liking your pins might lead to much short-term engagement, but it will never end in a long-term commitment. Use Pinterest to share content that mirrors your brand’s ideas and ideals and you’ll soon have a group of dedicated followers. A good example I ran into is AMD, a tech business that develops computer processors and related technologies. Not a very ‘sexy’ business and yet AMD manages to maintain an entertaining, varied and original set of boards. I really like the way they humanize their brand through the use of Pinterest.

Engagor support for Pinterest profiles: track your KPI’s

Thanks to our integration (in beta status) you can now start tracking your Pinterest KPI’s with Engagor. Is the content you are posting worthy: are people repinning, liking or commenting it? What content does best on Pinterest? What are the top users for your profile? On top, once you have also connected your competitors’ Pinterest profiles you can start comparing KPI’s: number of followers, follower growth, activity on the profiles, Applause and Engagement Rate, top posts and users.

You haven’t got an Engagor account yet but you are dying to check out these Pinterest analytics? No problem! You can quickly sign up for a 14-day free Engagor trial account and give our tool a try. If you have any questions, please do not hesitate to get in touch.

How can brands use Pinterest?

Posted on April 3, 2012 by Lien Brusselmans

My first impression when exploring Pinterest: “Cool! Women’s magazines combined into one single platform!” So I started following some pinners about (I plead guilty) rather feminine subjects: clothing, beauty, crafts, photography, decoration… I have to admit: it’s quite addictive

. Nevertheless: Pinterest isn’t planning on keeping their audience this narrow. It’s not just women they want to reach: they aim at a much wider range of users and it appears that they’re succeeding!

Yet another social network? Yes and no. No need denying that this is indeed a new social platform but it clearly differs from the (most popular) existing ones. Twitter is mainly based on text. Facebook focuses on a combination of text and pictures/videos. Pinterest revolves around pictures. As a user you create several dashboards and (re)pin pictures to it. In today’s society, information overload makes a picture pinboard very attractive. Many people work with words all day long: read the newspaper, read reports, create reports, read and write emails… After all this reading, Pinterest offers a welcome distraction.

Ok, it’s fun. Ok, it’s different. But what’s the added value for brands? For some companies and organizations, creating a Pinterest account is a logical step: clothing companies, decoration brands, internet shops… Companies that don’t sell tangible things face a bigger challenge. Nevertheless, creating a Pinterest account for your brand can pay off. Here are some of the benefits:

It makes your brand more personal. You can pin your own products, pictures about your industry, pictures that fit your brand’s image… Windows provides us with a very good example in this case. Look at how they describe their pinboard!

It can raise your audience’s interest. As said before: the amount of words we process each day can be quite overwhelming. Pinterest offers a pleasant variation in this information stream.
Last but not least: you learn to be more creative. Faced with the challenge of using this new platform, you think about ways of visually attracting your audience. I really love the way The Wall Street Journal organises their pinboards. They call it: ‘a visual read of the Journal’. A short selection of pinboards they’re sharing: WSJ Front Pages, WSJ. The Magazine, WSJ Adventure and Travel, WSJ Real Estate… One board I find very fascinating is ‘Quotes‘, onto which editors pin memorable quotes. If you’re curious about the entire article, one click on the pin guides you to it.

For us this platform is new as well. We warmly invite you take those first steps with us

And if you need an actual invite (since for now Pinterest is on invite only), just let us know!