- Product pins to easily check availability, price and location for things like clothes (yes, my fellow ladies) and furniture and hum, more clothes. Did I mention shoes already? Shoes as well.
- Recipe pins to never mistake a teaspoon with a general spoon ever again, to know how high you’ll have to count until it’s done and all serving tips
- Movie pins with content ratings, cast members (the talented hotties I told you about!), and more
What analytics can you follow up on?The Pinterest web analytics are subdivided in four categories:
- ‘Site metrics‘, where you can follow up on several basic statistics. You can track the amount of pictures that are pinned from your website and the amount of people that are pinning these, more or less similar to Facebook stories and storytellers. Related to this you can also see how many repins these pins generated, how many times they were clicked and how impressions they got.
- ‘Most recent‘ gives you an overview of the items that were pinned from your website most recently.
- ‘Most repinned‘ shows you which pins from your site are most successful on Pinterest. This gives you an idea of what type of visual content is most popular amongst Pinterest users. If you want your content to be spread on Pinterest more frequently, you should definitely keep an eye on the ‘most repinned’ tab in your Pinterest web analytics.
- ‘Most clicked‘ shows you those pins that were clicked most often. Similar to repins, clicks are an indication of which pins are most popular.
How to start analyzing your website’s pinsFirst, you should switch to the new Pinterest look and make sure you have a verified website. Once this is done, you are ready to access the Pinterest web analytics. Just open the drop-down menu on the right and click ‘Analytics’. You will now see all the analytics we described in the previous paragraph.
Engagor analytics for your company’s Pinterest AccountThe analytics Pinterest has launched apply to pins that are pinned from your company website. If you want to track how your company Pinterest account in general is doing, you can use Engagor. Your follower growth, most popular pins (not only those originating from your website) and the total amount of activity are all analytics you can find in Engagor. Source: Pinterest blog
Pinterest?Pinterest is a social network that is unique for its focus on images, whereas Twitter is very text-focused and Facebook and Google+ go for a mixture of text and visuals. Throughout the day, people continually have to process text. Consequently visuals form a welcome distraction. Scrolling through Pinterest feels a bit like flipping through an all-in-one magazine: fashion, lifestyle, home decoration, photography, cooking and much more. You can find more information on how Pinterest works in a previous blog post.
What’s Pinterest’s value for companies?Some businesses will easily embrace Pinterest as a soundboard for their creative minds: designers, clothing stores, photographers, etc. However, this does not mean the more ‘mainstream’ businesses can not benefit from it. One thing to remember: you should not start using Pinterest in the same way some brands are still using Facebook. Rewarding people for repinning/liking your pins might lead to much short-term engagement, but it will never end in a long-term commitment. Use Pinterest to share content that mirrors your brand’s ideas and ideals and you’ll soon have a group of dedicated followers. A good example I ran into is AMD, a tech business that develops computer processors and related technologies. Not a very ‘sexy’ business and yet AMD manages to maintain an entertaining, varied and original set of boards. I really like the way they humanize their brand through the use of Pinterest.
Engagor support for Pinterest profiles: track your KPI’sThanks to our integration (in beta status) you can now start tracking your Pinterest KPI’s with Engagor. Is the content you are posting worthy: are people repinning, liking or commenting it? What content does best on Pinterest? What are the top users for your profile? On top, once you have also connected your competitors’ Pinterest profiles you can start comparing KPI’s: number of followers, follower growth, activity on the profiles, Applause and Engagement Rate, top posts and users. You haven’t got an Engagor account yet but you are dying to check out these Pinterest analytics? No problem! You can quickly sign up for a 14-day free Engagor trial account and give our tool a try. If you have any questions, please do not hesitate to get in touch.
News sites, blogs and social media are buzzing with a possible new Facebook feature: the Want button. It’s quite evident what goal it would serve: whenever you see a product you’d like to have, just click ‘Want’. Compared to Likes, Wants would be much more straightforward, making it easier for brands to find their key audience and focus specific marketing strategies on them. Of course, there would also be a major added value for Facebook themselves because of the extra revenue this would create. And that’s exactly what they need if they want their stocks to rise.
As you might notice, I’m saying ‘would’ because there hasn’t been any official announcement yet. The possibility has become public because of a developer, Tom Waddington, who discovered Facebook code that indicates the creation of such a Want button.
I can’t help but feel like Facebook is trying to get a piece of the Pinterest pie with this new feature. Being an online pinboard, many people use Pinterest boards to create a virtual wish list of gadgets, clothing, decoration etc. This was indeed a need Facebook wasn’t covering yet, which they now seem to be making up for with the Want button.
No idea when – and if – Facebook is going to launch this important new feature, but at least you’re already in the know now!
- It makes your brand more personal. You can pin your own products, pictures about your industry, pictures that fit your brand’s image… Windows provides us with a very good example in this case. Look at how they describe their pinboard!
- It can raise your audience’s interest. As said before: the amount of words we process each day can be quite overwhelming. Pinterest offers a pleasant variation in this information stream.
- Last but not least: you learn to be more creative. Faced with the challenge of using this new platform, you think about ways of visually attracting your audience. I really love the way The Wall Street Journal organises their pinboards. They call it: ‘a visual read of the Journal’. A short selection of pinboards they’re sharing: WSJ Front Pages, WSJ. The Magazine, WSJ Adventure and Travel, WSJ Real Estate… One board I find very fascinating is ‘Quotes‘, onto which editors pin memorable quotes. If you’re curious about the entire article, one click on the pin guides you to it.