As of Wednesday Facebook finally supports #hashtags! Many people were already using hashtags on Facebook but these were not clickable and you could not use them in a search. Today a small percentage of Facebook users will already be able to actively use the hashtags and in the coming weeks this feature will be rolled out for the entire Facebook user base.
We know many of our users will be very happy when learning you can now upload pictures in your Twitter and Facebook posts from within Engagor! Visual content is one of the best ways to engage with your fans and have your fans engage with you. As a social media management tool Engagor allows its users to manage a large variety of social profiles from within Engagor: Twitter profiles, Facebook pages, Google+ pages, Instagram accounts, LinkedIn groups, etc. Sharing text and links was already possible but now users can also upload photos to Twitter and Facebook! You can upload pictures both to a tweet and to a status update on your company page. On Facebook pages you typically have several albums and from within Engagor you can immediately choose the album you want your picture to be part of. If required, you can also create an entirely new album. Thanks to this new feature Engagor confirms its status as the one and only tool brands need to manage their entire social media activity. No more logging in to 5 different social networks, this can all be arranged from within one and the same social media management tool. For more practical information on the uploading of photos on Twitter and Facebook from within Engagor, have a look at the related support article.
As of now British Facebook users have to pay when sending a message to someone that is not their friend, at least if they want their message to land in that user’s Inbox. If they don’t pay, it just goes to ‘other messages’, a part of the Inbox most people don’t even know exists. This system was tested in the US, and apparently approved of since Facebook has started launching it in other countries as well, starting with the UK.
Facebook no longer freeWhereas companies were already paying for a number of Facebook services, this is the first feature that regular users have to pay for. Facebook claims they are testing it to prevent spam from being sent. To enable people to still send messages to non-friends, they are testing these payments. It is of course also a way for Facebook to make money, apart from their income from advertising.
Prices Facebook paid messages range from $1 to $100The price users in the UK pay for sending PM’s to people outside their friend list ranges from 1 to 10 pounds based on the number of friends someone has and the number of times other people have already paid for getting in touch with this user. In the US the price can even get as high as $100! For a while Mark Zuckerberg (with 16M friends) was one of them, but he was soon made ‘cheaper’ again since he of course invites all Facebook users to get in touch with him. Charging $100 for that would be a bit… amoral. Will this be the first step towards Facebook becoming a paying service? I still believe they will keep it free but it is possible they will gradually start charging for several existing features. No idea whether this would result in people actually paying to use Facebook or rather abandoning the tool. We’ll have to see what the future brings! Source: http://www.telegraph.co.uk/technology/facebook/9977718/Facebook-tests-new-payment-system-to-charge-users-for-messaging.html
Facebook is rolling out two new related features: replies to comments and threaded comments. No doubt many page owners will be very happy about this since it allows them to have more personal conversations with their fans. These new features are gradually being rolled out and will be activated on all pages and user profiles with 10,000+ followers by July.
Reply to specific commentsWhat often happens on Facebook pages is that a post generates many comments and these are not only triggered by the post itself but also by the previous comments. It’s very difficult to keep track of which comments are related. Also, when someone asks a question there are often several comments in between the question and the reply from the page (or brand). Thanks to ‘replies to comments’ you will have a much better overview of interrelated comments. This also allows brand to have more personal conversations with certain fans within the comment thread. You can activate these Facebook replies to comments on your own page by clicking ‘Edit page’ – ‘Manage permissions’ and ticking off this line:
Threaded commentsThanks to the second new feature comments with many likes/replies or by people closest in your network will be pushed to the top while those marked as spam will sink to the bottom of the thread. This way the interesting comments stand out and incite other people to interact with your page. The ultimate goal is of course that people spend more time on Facebook and brand pages, which is very good news for those brands! PS: For now the reply to comments feature is not yet available in the API third-party tools like Engagor. As soon as it is, we will implement this capability in Engagor! Source: http://techcrunch.com/2013/03/25/facebook-rolls-out-replies-and-threaded-comments-on-page-posts-and-popular-profiles/
Redesigned TimelineLots of Facebook features are being updated lately! A few days ago, Facebook announced a redesign of their Timeline. Thanks to the redesign your personal interests will be shown more clearly. Besides this, you will also have the possibility to add other apps to your timeline, thus sharing even more about what engages you. In this way, it will for instance be possible to add your Instagram photos as a photo stream to your Timeline!
Less strict Cover Image Policy for brandsFor brands, the biggest change was announced yesterday. Facebook decided to make their policy for Cover Images less strict. From now of on brands are more free when it comes to the content they include in their Cover Images. Hooray! From now of on, all of these things are allowed:
- Adding purchase and/or price information to your Cover Image (e.g. 10 % off)
- Including Call To Actions (but do us all a favor, and stay away from cheesy lines like ‘Buy Now’)
- Referring to specific Facebook features (e.g. an arrow pointing to the Like button of the page)
- Adding contact information to your Cover Image (e.g. corporate website, email, telephone number)