In May 2011 Versace and Armani got some very bad publicity when a report was published on designer denim and silicosis-poisoning. Turned out 1 in 2 Turkish workers showed symptoms of this incurable disease after inhaling the softener for 6 months. The public expressed their indignation through Facebook and Twitter and got what it wanted: within a month Versace and Armani openly condemned sandblasted jeans and banned it from their lines.
This is only one example of the immense power consumers have in these modern times. Social media act as an amplifier for the public’s voice, making sure brands can’t possibly ignore it. Frugal Dad created a – rather long, but really interesting – infographic on some of the most incredible social consumer victories up until now. No doubt many others will follow in the future.
Image credit: www.liveeco.co.za