An overview of all changes in Engagor 3.0

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Earlier this week we launched Engagor 3.0. If you want a quick overview of what this version is about, check the original announcement. This blog post is for those who want to dive deeper into everything we’ve changed; we’ll share the little details of why we’re so excited about this release.

A new look

Engagor now sports a design that is more user-friendly and just looks better. The new design makes full use of the available screen space and advances Engagor to an application-like tool.

We’re using responsive design techniques to make the web app look great on your desktop, but also on tablets and other mobile devices.

What has changed?

Improved topic setup and filtering options

You no longer have to worry about OR’s, AND’s or parentheses in your topic setup or when filtering your inbox and statistics.
In Engagor 3.0 we introduce the flexible ‘visual search’; Each row equals a filter condition that the mentions have to meet. This new interface enables you to set up complex filters in a straightforward and structured way. Moreover, when you apply a certain combination of filters, you can save this search to reuse it later.
These advanced filters can then be applied to every single statistics page within Engagor.

An example? Getting a list of influential people from Belgium, that have less than 1000 followers and have spoken about you with a negative sentiment. Another one? Getting a breakdown of the time of day and day of week when people are active on a certain Facebook page.
And that’s just two of the possibilities; we’re eager to find out which inventive filters our clients can come up with. Oh, and of course filtering is super quick and results are realtime.

Restructured Inbox

We’ve reworked the inbox so you get quicker to those messages that are important to you. In the left-hand column you pick which topics you’re interested in, and apply any other filter you want: sentiment, source, tag, type…
If people are talking about you or your topics this very moment, you’ll see those new mentions popping up in your inbox in realtime.

What is new?

Workflow Automation

In what we call our ‘workflow engine’ you can trigger custom actions when new social mentions (that match certain filters) are found. As you can imagine, this is a very powerful feature.
Actions you can trigger include sending an email notification or assigning a mention to a team member. This way you can, for example, identify new sales leads by assigning mentions about your competitors directly to the sales team, or escalate peaks in negative mentions more quickly by sending real time email notifications for them.
With this feature we allow you to automate your social workflow to make sure the right mentions are handled by the right people!

Instagram support

We have added full support for monitoring photos, comments and likes of the hip photo sharing service Instagr.am. We offer graphs showing the evolution of followers and interactions of Instagr.am profiles, allow you to compare the performance and identify popular photos and Instagr.am users.

Inbox Usage Statistics

If there’s several people in your team using the workflow tools we offer in our inbox, we’re making statistics available of which agents did what, to make it easier for you to stay on top of how your online customer support is performing.

Full-screen view

Simply press F, on any page, to go to a beautiful full-screen view that shows only your statistics. (Press H to have a look at the other available keyboard shortcuts.)

Save searches/filters to re-use

Do you often filter your statistics or an inbox for certain filters relevant to your industry or for reporting? Save time by saving your filter configurations. Set up your desired filter, click “save search”, give it a name, and the next time you can pick your advanced filter with a single click from a dropdown.

New Statistics for the Data Crunchers

  • An overview of top users interacting with your (competitor’s) Twitter account.
  • An export of influencers now also contains the number of followers a Twitter account has.
  • If you link a LinkedIn group to a topic, you can access separate statistics about this group in Insights.
  • Support for detecting influential people on LinkedIn, Foursquare and Instagr.am, next to Twitter and Facebook.

Improved Moderation of Facebook Pages

It’s now become easier to moderate your different Facebook pages all at once. Apart from commenting or liking posts directly from within our tool, we have added support for moderating both wall posts and users on your pages.

Up-to-date support for Facebook Timeline

Engagor fully supports the new Facebook Timeline and can also monitor private messages users can now send to your pages, allowing you to answer any incoming messages you might have.

New Settings

  • Deleting data from your topics is improved, so you can more easily filter out any noise you might have.
  • You can choose to enable or disable automatic sentiment analysis. This allows you to choose between getting a broader view or a more accurate view of the how people are talking about your subjects. (Now Engagor learns from any changes to sentiment you make manually.)

Engagor API Closed-Beta Programme

From today we’re starting to offer an OAuth REST API in closed beta with a few selected partners. Through the API you can leverage your social data and Engagor’s insights in your own application or website. If you would like to enroll in the beta-program, contact us through support@engagor.com.

Thanks to all testers and feedback

This new version of Engagor has been beta-tested over the last few weeks, and we have to thank everyone who took the time to get to us with their feedback and bug reports. We had some very enthusiastic mails about this revamp of Engagor from early adopters and hope you’ll like it too.

We hope we have convinced you of Engagor’s strength with all these changes and additions. We work hard to be the perfect partner in your social media monitoring and management.
If you are interested in an account, sign up for a free trial or get in touch through support@engagor.com if you’d like a demo.

We proudly present: Engagor 3.0!

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The past couple of months we’ve been working very hard behind the scenes of Engagor and we’re tremendously happy to launch Engagor 3.0 today! We’ve made a bunch of changes as well as adding several new features to satisfy our users’ needs. Let’s zoom in on four of them. :)

  • Engagor looks better! We’ve evolved to an application-like tool that’s easier on the eye and easier to use. Filtering your Inbox to see exactly those mentions that you’re interested in, has never been this simple. In the lefthand column you can now choose the topics you wish to see and apply several main filters: profile, sentiment, source, type and tag. Want to drill down even further? Use the new ‘visual search’!

  • The visual search. Although setting up simple queries with Engagor was already straightforward, making it more complex always involved a struggle with OR’s, AND’s and parentheses. That’s why Engagor developed the visual search in which you can easily add filter conditions and change them to fit your needs. This interface is now used for the keyword setup as well as the search field throughout the tool.

  • Separate LinkedIn statistics? Check. Separate Instagram statistics? Check. If you link LinkedIn groups or Instagram users to a topic, you will now have access to individual Insights pages for each of these platforms.
  • Workflow engine. The visual search is already very powerful on its own but it gets even better. In what we call our ‘workflow engine’ you can link certain filters to certain actions. As you can imagine, this is a feature with much potential. For example, you can enable an email notification every time the number of mentions reaches a predetermined level. Another possibility is to automatically assign mentions to certain users. You can, for example, use this possibility to identify new sales leads by assigning mentions about your competitors directly to the sales team. Make sure the right mentions are handled by the right people!

For a complete overview of all the Engagor features, you can visit our features page. If you’ve become curious, sign up for a free trial account to check it out yourself!

Telenet pushes the right button!

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To promote their launch as a new TV channel for Telenet customers, TNT published a viral video yesterday.

The video has already been watched over 4.000.000 times in only two days and causes lots of buzz on the internet! Our events graph made it very clear that something was happening online!

One click on the red bar immediately showed us what all that buzz was about.

Both yesterday and today Telenet stands out from its direct competitors with this viral video.

Apart from going viral, the campaign is also working wonders with Telenet’s reputation. It has generated more positive mentions than on any other day this month!

Want to keep track of how your own campaigns are doing online? Start using Engagor today with a 10-day trial account!

How can brands use Pinterest?

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My first impression when exploring Pinterest: “Cool! Women’s magazines combined into one single platform!” So I started following some pinners about (I plead guilty) rather feminine subjects: clothing, beauty, crafts, photography, decoration… I have to admit: it’s quite addictive :) . Nevertheless: Pinterest isn’t planning on keeping their audience this narrow. It’s not just women they want to reach: they aim at a much wider range of users and it appears that they’re succeeding!

Yet another social network? Yes and no. No need denying that this is indeed a new social platform but it clearly differs from the (most popular) existing ones. Twitter is mainly based on text. Facebook focuses on a combination of text and pictures/videos. Pinterest revolves around pictures. As a user you create several dashboards and (re)pin pictures to it. In today’s society, information overload makes a picture pinboard very attractive. Many people work with words all day long: read the newspaper, read reports, create reports, read and write emails… After all this reading, Pinterest offers a welcome distraction.

Ok, it’s fun. Ok, it’s different. But what’s the added value for brands? For some companies and organizations, creating a Pinterest account is a logical step: clothing companies, decoration brands, internet shops… Companies that don’t sell tangible things face a bigger challenge. Nevertheless, creating a Pinterest account for your brand can pay off. Here are some of the benefits:
  • It makes your brand more personal. You can pin your own products, pictures about your industry, pictures that fit your brand’s image… Windows provides us with a very good example in this case. Look at how they describe their pinboard!

  • It can raise your audience’s interest. As said before: the amount of words we process each day can be quite overwhelming. Pinterest offers a pleasant variation in this information stream.
  • Last but not least: you learn to be more creative. Faced with the challenge of using this new platform, you think about ways of visually attracting your audience. I really love the way The Wall Street Journal organises their pinboards. They call it: ‘a visual read of the Journal’. A short selection of pinboards they’re sharing: WSJ Front Pages, WSJ. The Magazine, WSJ Adventure and Travel, WSJ Real Estate… One board I find very fascinating is ‘Quotes‘, onto which editors pin memorable quotes. If you’re curious about the entire article, one click on the pin guides you to it.

For us this platform is new as well. We warmly invite you take those first steps with us :) And if you need an actual invite (since for now Pinterest is on invite only), just let us know!

Psst! Want to take a sneak peek at the upcoming Engagor release?

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We won’t start spreading the word yet – we want to filter out all possible bugs first – but if you want, you can already test the new Engagor’s beta version! We’ll give you a detailed overview of all the new features with the official release, but we can already tell you a few things:
  • Engagor has a new look!
  • We’ve improved our topic set-up and made it easier to filter down the mentions.
  • Your Inbox has become more user-friendly.
  • We’ve added a bunch of new/updated features to make life easier for you and to further improve the Engagor tool. More about these with the official release, so keep an eye on our blog.
Check it out, try it out and if you encounter any problems: let us know!

Go to the beta!